This week has seen two pioneers of global surf culture as we know it today pass on to oceans new.
Esteemed wetsuit and surf shop pioneer Jack O'Neill died of natural causes aged 94 on June 2nd, a week after Surfer magazine founder and editor John Severson died aged 83 on May 27th.
Both men played key parts in shaping the modern day surf scene. Severson is a founding father of modern surf media thanks to his creative expressions (including film, photography and illustration) and translations of surfing into art.
Thanks to his desire to simply surf longer, O'Neill opened the world up to cold water surfing through his wetsuits. The O'Neill brand is now globally recognised for its surf apparel as well as its technical offerings. O'Neill himself, with his pirate-like beard and eye patch, rarely gave interviews and became a mythical figure and quiet giant of the surf industry.
RIP to two greats of the surfing world, it wouldn't be the same without them.